The iGaming industry relies on a network of software providers, platforms, and operators. Companies that develop games and services, such as slot machines or live casino studios, often generate more consistent revenue than the online casinos they supply.
How iGaming Providers Operate
Online casinos face intense competition and short lifespans, typically lasting around two years due to market challenges and regulatory pressures. Providers, on the other hand, supply the games and technology that power these platforms, earning revenue through licensing fees and revenue-sharing deals with multiple operators. This model offers more stability but comes with its own challenges, including high costs for technology development, compliance, and talent retention. As competition among providers grows, they must innovate to stay relevant in a crowded market.
BetGames.TV: An Industry Example
BetGames.TV, founded in 2012 in Vilnius, Lithuania, is one of many providers in the live-stream betting and casino segment. It operates from bases in Malta and Lithuania and is licensed by regulators such as the Malta Gaming Authority (MGA), United Kingdom Gambling Commission (UKGC), and authorities in Curacao, Latvia, and Lithuania. Licensing requirements vary by jurisdiction, with some offering stricter oversight than others.
Timeline of Operations
- 2012: Established in Vilnius, Lithuania.
- 2014: Introduced Wheel of Fortune, a draw-based game.
- 2015: Began 24/7 live streaming and obtained licenses from the UKGC and Curacao.
- 2016: Licensed by gambling authorities in Lithuania and Latvia.
- 2019: Added 6+ Poker to its portfolio and received an MGA recognition notice.
- 2020: Introduced a cashback feature.
- 2021: Launched Rock Paper Scissors.
- 2022: Developed Twain Sport, a betting vertical with T-Basket as its first game.
Game Portfolio
BetGames.TV offers live dealer games, including lottery-style titles like Lucky 5, Lucky 6, and Lucky 7, and table games such as baccarat, War of Bets, and Dice Duel. Its Wheel of Fortune game is a key offering. A demo mode allows players to try games without betting, which can help them understand rules before playing for real money.
Partnerships and Market Strategy
BetGames.TV works with a range of online casinos, including those in Curacao, a jurisdiction with less rigorous regulations. This allows it to serve both established operators, like Betfred, and newer platforms. However, partnerships with casinos in loosely regulated markets can raise concerns about player protection, as oversight may be limited compared to jurisdictions like the UK or Malta.
Competition
BetGames.TV competes with larger providers like Evolution Gaming, Pragmatic Play, Ezugi, and Vivo Gaming, which often have broader game portfolios or more advanced technology. Its early entry in 2012 helped it establish a presence, but maintaining market share requires ongoing investment and adaptation.
Challenges in Running Live Casino Studios
Operating a live casino studio is complex and costly. Key requirements include:
- Reliable streaming technology to deliver uninterrupted gameplay.
- Trained dealers to maintain professionalism and engagement.
- Regulatory compliance across multiple jurisdictions with differing standards.
- Continuous updates to games and features to compete with rivals.
New providers face high barriers to entry, including significant startup costs and the need to build trust with casino operators. Established companies must also manage rising operational expenses and evolving player expectations.
Dealer Hiring Practices
Like many live casino providers, BetGames.TV hires live dealers to create an engaging experience. The industry often emphasizes the appearance of dealers to attract players, which can prioritize aesthetics over other factors like game quality or fairness. Players should focus on platforms that balance entertainment with transparency and responsible gambling practices.
Responsible Gambling: Staying in Control
Live casino games, with rounds often occurring every 1–5 minutes, can be fast-paced and immersive, increasing the risk of overspending. Players must take steps to gamble responsibly. Below are key tools and recommendations:
Available Features
- Licensing: BetGames.TV holds licenses from regulators like the MGA and UKGC, which enforce standards for fairness and player safety.
- Low-Stakes Betting: Some games allow small bets, enabling players to participate with lower financial risk.
- Demo Mode: Free trials help players learn games without spending money.
Practical Tips
- Set a Budget: Decide on a spending limit before playing and never exceed it.
- Limit Play Time: Use timers to cap gaming sessions and prevent excessive play.
- Avoid Chasing Losses: Do not increase bets to recover losses, as this can lead to bigger risks.
- Learn the Rules: Understand game mechanics and odds before betting to make informed choices.
- Take Breaks: Step away regularly to stay mindful of time and spending.
- Monitor Habits: If gambling feels out of control, seek help promptly.
Support Resources
If gambling becomes a concern, contact trusted organizations for free, confidential support:
- GamCare: www.gamcare.org.uk – Offers counseling and advice.
- GambleAware: www.begambleaware.org – Provides tools for safe gambling.
- Gamblers Anonymous: www.gamblersanonymous.org.uk – Connects players with support groups.
Gambling is a form of entertainment, not a way to earn money. Staying aware of your limits is essential for a safe experience.
Building Trust in the iGaming Industry
When evaluating providers like BetGames.TV, consider these factors:
- Regulatory Standards: Licenses from the MGA or UKGC indicate stronger oversight, but players should verify the licensing of partnered casinos, especially in jurisdictions like Curacao.
- Game Fairness: Reputable providers undergo audits by organizations like eCOGRA or iTech Labs. Limited public information on BetGames.TV’s audit practices may raise questions about transparency.
- Player Feedback: Check reviews on platforms like Trustpilot or gaming forums for insights into user experiences.
- Industry Context: A 2024 report estimates the global online gambling market will reach $97.7 billion by 2025, with live casinos gaining popularity. However, concerns about addiction and regulatory inconsistencies highlight the need for caution.
iGaming providers like BetGames.TV support online casinos by supplying games and technology, benefiting from a more stable business model than operators. While BetGames.TV has built a presence in the live casino market since 2012, it faces competition and operates in a complex regulatory landscape. Players should research partnered casinos, prioritize platforms with strong oversight, and follow responsible gambling practices to ensure a safe and enjoyable experience.